27 Nov Convenience and Impulse Retailing
Posted at 12:34h
– European cult health drink finds friends in Aus –
A new carbonated health drink MatēCo2 (pronounced MAH-TEH) has been crafted to bring the benefits and unique taste of the ancient South American herb yerba mate to the Australian market.
Wildly popular in Europe, the tea is a favourite and MatēCo2 Founder Vivien Gerber decided to develop an Aussie version of the drink after moving from Germany and discovering there was nothing similar available in Australia.
“I used to drink it every day when I was in Germany and I loved it because it gave me a natural high without the side effects of caffeine or unnatural energy drinks,” she said.
“I missed it so much as I couldn’t get anything like it here and ordering it from overseas was a lengthy process, so I decided there was an opportunity to create it and share it with Australians.”
Ms Gerber said she wanted to create an authentic version of the drink.
“Yerba mate is already found in some energy drinks, but it is usually mixed and diluted with other stimulants and flavours. I wanted to create a drink where yerba mate, its amazing health benefits and its unique refreshing flavour was the hero.
“We trialled a number of samples and taste tests with focus groups until we got the balance of sweetness and taste just right. We then found a local manufacturer in Victoria.
MatēCo2 is now available in 26 health cafes across the country and also online direct at https://www.mateco2.com.au/shop/
“Health focused cafes like RAW are loving an all-natural vitality drink without heavy stimulants.
Ms Gerber described the yerba mate energy boost as gentle, clean, and calm.
“Compared to the other commonly used stimulants in the world — coffee, tea, kola nut, cocoa, and guarana — yerba mate delivers the most balanced energy boost without all the side effects.
“It really is an amazing natural health drink that delivers so many improved energy benefits and I am so excited to share it.”